The expensive “solid wood†furniture bought by a consumer in Weihai for more than 30,000 yuan was actually made of paper shells and foaming agents. After the Japanese newspaper reported the incident, it attracted the attention of many readers. All kinds of "solid wood" are difficult to distinguish between true and false. There are so many fake foreign brands. What caused the chaos in the furniture market? This issue of potential news tells you the "unspoken rules" of the "solid wood" furniture market. In terms of the materials used, the labels vary greatly from house to house, and some even only mark the vague words such as "solid wood". Many consumers find that the furniture is greasy, and they are often blocked by the merchant in one sentence: "It was not said that it was pure solid wood." "Some small workshops have high counterfeiting technology, they look even more gorgeous than real solid wood furniture, they have more exquisite patterns, and they have a good hand feel. They are almost the same as solid wood in the eyes of laymen." Pan Yang said that some consumers think that furniture The weight is real wood, in fact, this is a serious misunderstanding. It is normal for a wardrobe to use six or seven kinds of wood Ms. Jiao, who lives in Wenhua West Road, Weihai High District, recently cleaned the house and accidentally touched the paint on the exterior of the furniture. At this time, she found that the entire set of "solid wood" furniture that she bought for more than 30,000 yuan last year did not look like solid wood. She found the expert to help identify it, and she realized that what she bought for a large price was actually "resin-molded" furniture. Since Ms. Jiao did not retain the shopping voucher, she did not successfully defend her rights when she went to Weihai City to complain. Her encounter is not alone. Redwood, American oak, Fraxinus mandshurica, Phoebe nanmu ... On the 16th, the reporter visited major furniture stores in Weihai and found that there are many kinds of furniture materials. In a furniture store on Qingdao Middle Road in the urban area, the material of a set of double beds priced at 8900 yuan was marked with solid wood. When the reporter asked what kind of solid wood, the salesperson said that it was oak, and he repeatedly expressed confidence in the material. However, when repeatedly asked whether the entire bed was oak, the salesperson called "Tai Chi" and finally revealed the truth: "Only the head of the bed is pure oak." “Buyers who do n’t know how to do business are easy to be fooled.†Pan Yang (pseudonym), who has been engaged in the furniture production and sales industry in Weihai for nearly 20 years, said that pure solid wood furniture refers to all natural materials that have not been reprocessed and do not use any artificial board . During the interview, the reporter found that it is very common for a piece of furniture to use multiple types of wood. Taking an ordinary wardrobe as an example, the materials of the panel and the back panel are different, and the side panel and the bottom panel often do not use the same material. "It's normal for a wardrobe to use six or seven kinds of wood." Pan Yang said. "Now as long as the solid wood material exceeds 30%, it can be called solid wood furniture." Pan Yang said, but they may only have part of the main material is solid wood, and the auxiliary materials are some boards made of imitation solid wood through the skin treatment. Many furniture prices are five times the cost On the 17th, the reporter saw at a furniture mall in Wenhai West Road, Weihai that there were various price tags in the same mall. Some businesses have detailed information such as product name, serial number, specification size, grade, place of origin, material, etc., while others only marked the price and place of origin. In terms of the materials used, the labels of the different companies are also very different, and some even only mark the vague words such as "solid wood". Many consumers find that the furniture is greasy, and they are often blocked by the merchant in one sentence: "It was not said that it was pure solid wood." At present, the country has not yet issued mandatory regulations on furniture products, and manufacturers and distributors are marked by sex. Although the price tags are different, the merchants are unanimously keen on discounts. When they enter the mall, the words "discount processing, sample sale" can be seen everywhere. In a furniture store on Qingdao North Road, a combination sofa with a price of more than 10,000 yuan was sold by the sales staff at a discount of 15% as soon as the inquiry was made. After further bargaining, the discount was even lower. "No matter how low it is, there are profits." Pan Yang revealed that the furniture market currently has "unspoken rules" for the price tag: basically 5 times the cost price. Pan Yang explained a set of furniture with a price of 10,000 yuan as an example, and the purchase price was only about 2,000 yuan. Even if the original price is 50% off, it can still be sold for 5,000 yuan. If you encounter a buyer who will especially bargain, the price will be reduced to 40%. After deducting various expenses, you can earn more than 50% of the net price. "The falsely high price can be seen from the merchant's rejection of the goods." Pan Yang said that some dealers often make extremely low discount prices when changing brands or processing samples, because "In the past, it was expensive to sell. The real price is revealed. " Poor and inferior furniture "guerrilla", change places in three to five years Pan Yang said that after furniture dealers rent shops in shops, they have to spend a lot of money to decorate. Taking a store with an area of ​​200 square meters as an example, the preliminary decoration needs about 100,000 yuan, and decoration according to the requirements of the manufacturer requires 20,000 or 30,000 yuan. In addition, the rent of the mall and the display samples, the investment pressure is not small. At present, only 30% of the Weihai furniture market is truly profitable, and 30% of the merchants are operating on capital preservation, while the remaining 40% are losing money. Operating pressure has driven individual businesses to crook their brains. Pan Yang said that some small workshops now use die-casting methods to make inferior furniture using resin materials, and then sell it in the name of solid wood furniture, the cost of which is only 20% of solid wood furniture. Such as the use of cheaper foaming agents and other materials, the cost is lower. "Some small workshops have high counterfeiting technology, they look even more gorgeous than real solid wood furniture, they have more exquisite patterns, and they have a good hand feel. They are almost the same as solid wood in the eyes of laymen." Pan Yang said that some consumers think that furniture The weight is real wood, in fact, this is a serious misunderstanding. "Selling counterfeit goods can't stand the test of time." Pan Yang said that Weihai Furniture Mall has about 30% liquidity. There are two reasons why furniture stores often change owners: one is the inability to support loss-making transactions, and the second is that selling fake and shoddy products does not dare to stay for a long time, because three to five years is enough to let the inferior furniture sold be "filled." Therefore, when buying furniture, it is best to choose malls and dealers with long operating years. Destructive testing makes it difficult for consumers to protect their rights Wang Yan, director of the Weihai 12315 Complaint and Report Center, said that among the daily complaints received by the Report Center, furniture complaints are not rare. Some citizens have proposed to test furniture, but they often find out that testing furniture is destructive, and they have to pay for it themselves. "After all, a set of furniture is expensive, and ordinary people cannot afford it." "There are more consultations and less real inspections." The director of the Miaowei Building Materials Office of the Weihai Municipal Quality Inspection Institute said that although it only takes one day from the inspection to the report and the price is only about 100 yuan, few citizens are willing to come. Director Miao said that the existing technology of the Quality Inspection Institute can only detect whether the furniture of the citizens is solid wood or board or other materials, and cannot detect which kind of wood is. If you do n’t open it, do n’t you know what is inside? Pan Yang introduced a method to reporters: If you are not sure about the solid wood furniture you bought home, you can drill a small hole with an electric drill on the back or bottom of the furniture and find the unremarkable corners. , Then there is a problem. " Wang Yan, director of the Weihai 12315 Complaint and Reporting Center, reminded that now the level of imitation wood in plate manufacturers is getting higher and higher, and merchants often confuse concepts to fool consumers. If the merchant claims to be solid wood furniture, try to let him issue a certificate, which is the most critical evidence for dispute resolution in the future. According to Pan Yang, consumers should make more comparisons when buying furniture, and don't trust the salesperson's promotion. Once you decide to buy, it is best to ask the dealer to fill in the materials of each part of the furniture clearly. "If merchants fabricate various reasons and do not want to provide bills and write down materials, consumers must be vigilant." More furniture information is at http://news.gojiaju.com/
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Pan Yang (pseudonym), who has been engaged in furniture production and marketing for nearly 20 years, introduced reporters to the identification method of solid wood furniture.
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